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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
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From the Back Cover TRANSLATED INTO 12 LANGUAGES USED IN COURSES AT MORE THAN 30 UNIVERSITIES In this rich, fascinating—and surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day. Trendsetters like Chase, Facebook, Google, HP, IBM, Match.com, Netflix, the NSA, Pfizer, Target, and Uber are seizing upon the power of big data to predict human behavior—including yours. Why? Predictive analytics reinvents industries and runs the world. Read on to discover how it combats risk, boosts sales, fortifies healthcare, optimizes social networks, toughens crime fighting, and wins elections. "What Nate Silver did for poker and politics, this does for everything else." —David Leinweber, author of Nerds on Wall Street "The Freakonomics of big data." —Stein Kretsinger, founding executive, Advertising.com "A deeply informative dive into a topic that is critical to virtually every sector of business today." —Geoffrey Moore, author of Crossing the Chasm "Moneyball for business, government, and healthcare." —Jim Sterne, founder, eMetrics Summit Learn more: www.ThePredictionBook.com Read more About the Author ERIC SIEGEL, PhD, founder of the Predictive Analytics World conference series and executive editor of The Predictive Analytics Times, makes the how and why of predictive analytics (aka machine learning) understandable and captivating. He is the author of the award-winning Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, a former Columbia University professor who used to sing to his students, and a renowned speaker, educator, and leader in the field. Eric has appeared on Al Jazeera America, Bloomberg TV and Radio, Business News Network (Canada), Fox News, Israel National Radio, National Geographic Breakthrough, NPR Marketplace, Radio National (Australia), and TheStreet. He and his book have been featured in Businessweek, CBS MoneyWatch, Contagious Magazine, The European Business Review, The Financial Times, Forbes, Forrester, Fortune, Harvard Business Review, The Huffington Post, The New York Review of Books, Newsweek, Quartz, Salon, The San Francisco Chronicle, Scientific American, The Seattle Post-Intelligencer, The Wall Street Journal, The Washington Post, and WSJ MarketWatch. Follow him at @predictanalytic. Read morePaperback=368 pages. Publisher=Wiley; 2 edition (January 20, 2016). Language=English. ISBN-10=1119145678. ISBN-13=978-1119145677. Product Dimensions=5.9 x 1.1 x 8.8 inches. Shipping Weight=1.1 pounds (View shipping rates and policies). Average Customer Review=4.0 out of 5 stars 312 customer reviews. Amazon Best Sellers RankEconometricsPlanning & ForecastingConsumer Behavior=#33,551 in Books (See Top 100 in Books) .zg_hrsr { margin: 0; padding: 0; list-style-type: none; } .zg_hrsr_item { margin: 0 0 0 10px; } .zg_hrsr_rank { display: inline-block; width: 80px; text-align: right; } #13 in Books > Business & Money > Economics > #19 in Books > Business & Money > Management & Leadership > #80 in Books > Business & Money > Marketing & Sales >.
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